Converting Listeners Into A Community
How Do You Convert Listeners Into A Community Of Loyal Fans?
Many podcasters ask the question How do I monetize my podcast or how do I make money from my listeners? When starting out, the question that you really ought to ask yourself is how do I convert my listeners into a community of loyal fans? Why? Fans are much closer to you, the host, and trust your brand more strongly than your average listeners will. They also help promote your show and grow your audience quickly. Fans also give you valuable feedback that will help you improve the quality of your content over time.
Most important, fans are more likely than the average listener to provide support to you with their wallets. I'm sure you know there are podcasters out there that have generated millions of dollars in revenue from their communities. This is a lot of work, and takes time, but is super simple to get started. Today I'm giving you the tips you need to build your own community of fans.
3 Steps to converting fans into a community.
Unite People With A Common Purpose
To lay the groundwork for a strong community, you need to come up with a common goal or focus that your listeners can unite behind. The easiest thing to do is to think your avatar. What are the challenges they want to overcome and the problems that they want to solve in their lives? Better yet, get out there and poll your listeners on Facebook or your website. Pick one of the most common challenges and use it focus for your community. For example, if you run a fitness podcast that is focused on fitness for normal people, a focus for a community is to promote motivation and accountability, and help people build a daily habit of just being more active. Connect with your avatar, learn what his or her challenges are, and create a community that will help them overcome those challenges.
Grant Early Community Access
Once you have a common focus in mind for your community, you need to start filling it with great people. No one needs 'lurkers' in their community, so you need to take some intentional action here to start things off on the right foot. Find those fans that you already have, that love your show and have reached out and communicated with you. These are your earliest, most vocal supporters, and you're rewarding them by granting them early access to your community. Listen to their feedback and use that to build your platform into something incredible meaningful and beneficial to all the fans you have out there. This ensures your community is incredibly useful to all your fans. Don't be concerned if the community grows in a different direction from what you've originally envisioned. Remember, this community is about your fans and not yourself.
Be There All The Time
Now that you have a solid foundation and the start of a community, you can really roll up your sleeves and get to work. Always be listening to your members. Always answer their questions, and always be helping them. More important, never be selling, never be promoting! Your fans are there to get help with your challenges, not to buy things from you. Keep this in mind and you'll have a raving community of fans that love you and your show, and are more likely to support you with their wallets.
These three tips are all you need to start building a community of fans, and converting listeners into supports of your show. If you can determine what challenge or problem your fans have in their lives that you can help them solve, you have all you need to create some amazing relationships and grow the basis of a community that will return all the support you provide ten times over!
Get started on your podcasting journey right now and remember... Podcast Yourself!