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Have you ever been confused by the different audio file formats? Why is there such a variety of formats and why in the world do you have to choose?
The world lives on data, especially the business world. Podcast hosts are no exception, especially those that consider their podcast to be marketing activity. Many podcast hosts fall victim to the desire to check their stats over and over through a month, week or even a day, and obsess over the number of downloads their show is receiving.